As Creative Director for the BGN x Levi’s collaboration, I led the creative direction, storytelling, production coordination, and project management for two global releases that reinterpreted Levi’s heritage denim through BGN’s narrative driven lens. Rather than a traditional product launch, the project was positioned as a cultural storytelling exercise anchored in handcrafted detailing and a distinct creative vision that honored Levi’s legacy while pushing it forward. Both releases sold out in under two minutes and earned features in Vogue, GQ, and major international fashion publications, generating strong engagement across fashion, culture, and collector communities worldwide.