As Creative Lead for the BGN x BYREDO collaboration, I oversaw the creative direction, project coordination, and storytelling development for a limited edition release that brought together BYREDO’s luxury design language and BGN’s handcrafted narrative approach, exploring the intersection of craftsmanship, culture, and storytelling across product presentation, campaign, and launch execution. Beyond this collaboration, I also facilitated and managed multiple projects with BYREDO, supporting the brand across creative initiatives by overseeing budgets, coordinating teams and collaborators, and helping translate creative concepts into executable campaigns. The collaboration generated over 7 million global impressions across digital and editorial platforms, earned features in CR Fashion Book, Vogue, and GQ, and sold out following launch, further expanding BGN’s presence within the luxury fragrance and fashion ecosystem.