The Nike x BGN collaborations connected Nike’s global sports culture with BGN’s storytelling-driven creative approach across multiple campaigns and cultural projects. I served as Creative Production Lead, overseeing creative production, storytelling development, and project management across several initiatives. The collaborations included campaign work connected to Billie Eilish, cultural storytelling projects, and a major retail activation at Selfridges London, exploring the intersection of sport, fashion, music, and cultural narrative. The work generated 10M+ digital impressions, was featured in Hypebeast, Vogue, and major fashion editorials, and was worn by major athletes and global celebrities, culminating in a large-scale launch and retail activation at Selfridges UK.