As Creative Lead for the BGN x Shopify collaboration, I oversaw the project from concept through installation, guiding the creative direction and execution of a custom pop up activation that translated BGN’s creative world into an immersive physical retail experience. The activation merged retail, storytelling, and cultural engagement, giving audiences a direct touchpoint with BGN’s design objects and narrative. The installation drew over 10,000 visitors to its New York City location, generated more than 30 million global impressions across digital and editorial platforms, and earned features in Wallpaper, Design Boom, GQ, and Vogue, demonstrating the power of cultural storytelling at the intersection of technology and commerce.